Sponix Tech’s AI-powered virtual advertising technology is shortlisted for BroadcastPro ME Innovative Project of the Year.
Sponix Tech has been shortlisted at the ASBU BroadcastPro ME Awards 2026, with SPboard named in the BroadcastPro ME Innovative Project of the Year category.
Creating New Advertising Opportunities in Live Sport
SPboard helps broadcasters, federations and rights holders create market-specific advertising within live sports coverage. By adapting sponsor messaging for different broadcast audiences, it gives commercial teams additional inventory and enables brands to reach viewers with relevant placements.
Its applications include localized broadcast feeds and national-team away matches, allowing partners to extend sponsor visibility beyond the physical advertising at the venue. Remote processing supports deployment without dedicated stadium hardware or disruption to the host production workflow.
The shortlisting marks a welcome recognition for SPboard and the team behind its development and delivery. We thank our clients and partners for their continued trust and congratulate all those shortlisted.
The awards ceremony will take place on 5 November 2026 at The Westin Dubai Mina Seyahi Beach Resort & Marina.
To explore virtual advertising opportunities for your sports coverage, contact Sponix Tech.
