Advancing AI-Driven Virtual Advertising in Elite Football

Proud milestone for our team at Sponixtech.

During the DFB-Pokal quarterfinal between FC Bayern München and RB Leipzig, Sponix successfully implemented its AI-driven virtual advertising technology in collaboration with the German Football Federation.

For this match, we delivered two customized live signals simultaneously:

• One signal tailored specifically for DFB digital applications and dedicated streams

• One signal customized for the selected market

This deployment reflects Sponix’s core mission: enabling rights holders and broadcasters to unlock new commercial value through intelligent, scalable, and market-specific virtual advertising solutions.

By transforming a single program (PGM) feed into multiple monetizable outputs, Sponix empowers sports organizations to maximize sponsorship potential without disrupting live production workflows. Our cloud-native infrastructure ensures flexibility, efficiency, and seamless international scalability.

This project marks an important milestone for Sponix:

✔️ Multi-market signal customization from a single PGM feed

✔️ Virtual elements implemented on three cameras, not only the main camera

✔️ Just 3-minute calibration process

✔️ AI-driven execution directly on the program feed

✔️ Live deployment for one of Europe’s most prestigious football federations

✔️ Fully cloud-based production workflow

At Sponix, we are redefining how virtual advertising is delivered, moving from traditional overlay systems to AI-powered, program-feed-based integration that enables precise, dynamic, and market-adaptive commercial placements in real time.

Proud of our team and grateful to everyone involved in achieving this milestone. We remain committed to pushing the boundaries of sports broadcasting technology and delivering innovative monetization solutions at the highest level of global sport.