We are delighted to announce new partnerships with the football federations of Romania, Belgium, Qatar, Slovenia, the Czech Republic, and Jordan to bring cloud-based virtual billboard replacement into their live matches.
Recent Highlights
- Slovenia vs Switzerland (UEFA World Cup 2026 Qualifiers):
Last week, SponixTech’s virtual advertisement system was deployed along the first and second LED rows during the Slovenia national team’s match. The setup used only the PGM feed and required no special hardware, proving how effortlessly our platform fits into existing broadcast workflows.
Slovenia Football Federation stated:
“We are very pleased with the way Sponix technology was implemented. It worked flawlessly across the broadcast, and the cooperation with our broadcaster and partners was smooth from start to finish.”
- Czech Republic vs Montenegro (UEFA Qualifiers):
In their away match, the Czech FA integrated our solution for the first time using three cameras (main and offside angles). The entire process was managed remotely, using only the program feed, with no additional calibration or technical burden for the host broadcaster.
Martin Jerie, Head of National Teams Department, commented:
“We were very satisfied with the implementation of Sponixtech’s virtual billboard replacement technology. For the Football Association of the Czech Republic, it was the first experience with a fully remote solution of this kind, capable of working with multiple cameras. We greatly appreciated the professional approach of both Sponix and Czech TV, which ensured smooth integration with the host production.”
Long-Term Partnership in Jordan
The Jordan Football Association, one of the first federations to secure qualification for WC 2026, has now extended its collaboration with SponixTech for virtual billboard replacement after successfully integrating its platform in recent matches.
Mohammad Slehat, Director of Marketing & Communications, Jordan FA:
“We are pleased with the Sponixtech technology and the value it provides to our federation. Integration with the host broadcast and Jordan TV was very smooth. We look forward to continuing its use in the future.”
Why These Partnerships Matter
- Broadcast Visibility & Commercial Value: Federations are seeing a clear path to increase advertising revenue through virtual overlays that reach audiences across multiple territories.
- Seamless Remote Workflow: All deployments used cloud-based production; no extra hardware or complex on-site setup, minimizing costs and time.
- Enhanced Fan Experience: Fans benefit from seeing branded overlays that enrich match broadcasts without distracting, enhancing clarity and understanding.
What’s Next
As we move forward, SponixTech is preparing to roll out additional campaigns with these federations using virtual advertising in upcoming match windows. Stay tuned for more updates on regional activations and broadcast enhancements.
