SponixTech is proud to announce a major milestone in the world of sports virtual advertising.
During the UEFA World Cup 2026™ qualifiers in Europe, specifically the high-profile matches between North Macedonia vs. Belgium and Austria vs. Romania, our SPboard technology delivered virtual advertising across three different camera angles for the first time in UEFA competition history.
This included virtual LED boards and 3D carpets not just on the main camera, but also on two offside cameras, providing sponsors with unmatched brand visibility during the game’s most crucial moments.
Why It Matters
Visibility from offside cameras is often the most replayed and shared footage, especially around goals and key plays. With SPboard’s AI-powered virtual advertising solution, sponsors were seamlessly integrated into those high-impact views, ensuring deeper engagement and increased ROI.
100% Software-Based, Remote, and Scalable
What makes this deployment unique?
- Fully remote production with no on-site equipment or camera installation
- No access to ISO camera feeds required
- Powered via dirty program feed only
- All processing is handled through public cloud infrastructure
This proves once again that SPboard is a software-only, scalable virtual advertising technology, perfectly designed for modern sports broadcasting needs.
Creating Revenue Opportunities
Both the Royal Belgian Football Association and the Romanian Football Federation leveraged this innovation to unlock new commercial value in international matches, particularly for away teams who traditionally face limitations in exposure.
Want to See It in Action?
Explore how SPboard transformed matchday advertising at the international level
North Macedonia vs. Belgium and Austria vs. Romania – Matches Sample
About SPboard
SPboard by SponixTech is a cutting-edge virtual advertising platform that enables broadcasters, rights holders, and sponsors to deliver region-specific, real-time ads with no hardware, no on-site installs, and zero disruption to the match experience.
Ideal for football, basketball, and global tournament feeds, SPboard is trusted by top-tier organizations across Europe and beyond.
