SponixTech, a global leader in AI-powered virtual advertising and immersive replay solutions, is proud to announce the appointment of Michael Blohm as our new Director of Sales for the Asia-Pacific (APAC) region.
With over 25 years of experience in the Asian sports market—including work with top-tier Chinese Super Clubs—and a decade of hands-on expertise in virtual advertisement, Michael brings unmatched insight, credibility, and strategic vision to SponixTech’s growing global presence.
Expanding Smart Sports Tech into APAC
As a company redefining how broadcasters and sponsors engage global audiences, SponixTech’s entry into the APAC market marks a major milestone in our global expansion.
After building successful partnerships across Europe, North and South America, and the Middle East, we are now accelerating into Southeast Asia—one of the most dynamic and high-potential regions in sports broadcasting.
Michael’s leadership will be key to delivering SponixTech’s value to this market, working closely with broadcasters, sports rights holders, and major sponsors throughout the region.
“Since 10 years, I believe in the concept of Virtual Advertising. Being now with Sponix is a great pleasure and honour to represent them in the APAC region.
I’m looking forward to the months and years to come for building a strong partnership.”
— Michael Blohm, Director of Sales APAC, SponixTech
A Proven Expert in Virtual Advertising
Michael’s resume includes:
- 10+ years of experience in virtual advertising technology
- Strong relationships with APAC broadcasters, sports IPs, and commercial partners
- Proven success in sports event planning and execution
- Executive-level knowledge across the sports marketing value chain
His deep understanding of the region’s business, media, and cultural landscape makes him uniquely equipped to scale adoption of SPboard, our flagship virtual advertising platform, and SPov, our immersive replay solution.
What This Means for Our Partners
SponixTech’s presence in APAC isn’t just a market entry — it’s a strategic expansion with a clear objective:
To help rights holders, leagues, and broadcasters in Asia monetize their live content through region-specific virtual advertising and create unforgettable fan experiences powered by AI.
“Michael brings the relationships, experience, and mindset we need to grow in Asia — and we’re excited to welcome him to lead this critical region.”
— Mohammad Ali Abbaspour, CEO of SponixTech
About SponixTech
SponixTech develops software-only, AI-driven broadcast solutions designed to help global sports organizations and media rights holders engage audiences and boost revenue—without adding hardware, infrastructure, or complexity.
Our products include:
- SPboard – Delivers real-time, region-specific virtual ads
- SPov – AI-generated, immersive player POV replays
Trusted by UEFA, beIN Sports, Liga MX, and now—ready to power the future of sports broadcasting in APAC.
Want to connect with Michael about virtual advertising opportunities in APAC?
Reach him at [email protected] orClick here.
