SponixTech and UAE Pro League: Redefining Fan Engagement with AI-Driven Innovations
The UAE Pro League continues to set new benchmarks in sports broadcasting, leveraging SponixTech’s cutting-edge AI-driven solutions. Our recent collaboration showcased the power of virtual advertising and immersive replays, enhancing both sponsorship value and fan engagement.
On Friday, December 13, 2024, during the Emaar Cup match between Shabab AlAhli and Al Wasl at Al Maktoum Stadium, SponixTech’s technology played a pivotal role in delivering a world-class viewing experience.
Maximizing Brand Visibility with SPboard Virtual Advertising
Emaar, one of the UAE’s most prestigious brands, benefited significantly from SponixTech’s SPboard technology. The virtual advertisements delivered excellent results, increasing brand visibility and reaching hundreds of thousands of fans across multiple channels. With ads tailored to specific inventories, the championship’s sponsors gained unparalleled exposure.
These digital placements not only ensured strong brand recognition but also created a fresh and engaging narrative that resonated with fans. By aligning the UAE Pro League’s energy and excitement with Emaar’s prestigious image, SPboard reinforced the league’s position as a dynamic and modern sports entity.
“We placed the ads in key areas like the centre circle, offside lines, and near the benches, ensuring they blended naturally into the match without distracting viewers. The ads were also adapted to match the requirements of different viewing platforms, making sure they appeared clear and appealing on TV as well as digital channels.”
– Jamal Abdulnaser, Broadcast & TV Production Operation Manager
Immersive Replay: Bringing Fans Closer to the Action with SPov
SponixTech’s SPov technology introduced an unparalleled way for fans to experience the match. By remotely managing the Player Point of View (POV) Replay, SPov captured key moments, such as goals and tackles, from a player’s perspective—all without requiring any extra equipment at the stadium.
This AI-powered innovation recreated in-game moments with realistic angles, giving audiences a deeper and more engaging connection with the match. Whether watching live or catching up on highlights, fans could now experience the action as if they were on the field themselves.
“SponixTech’s SPov technology managed the Player Point of View Replay remotely, capturing key match moments from a player’s perspective. Using the live match feed, SPov created realistic replays without any extra equipment at the stadium.”
– Jamal Abdulnaser, Broadcast & TV Production Operation Manager
AI-Driven Solutions for a Future-Ready League
The UAE Pro League’s successful integration of AI-driven solutions highlights the growing importance of digital transformation in modern sports broadcasting. By leveraging SPboard and SPov, the league has set a new standard for engagement, sponsorship value, and production efficiency.
Ready to experience the future of sports broadcasting? Read the full feature in BroadcastPro Magazine here: Click Here
