Sponix Tech, a leader in virtual advertising technology, is proud to announce a strategic partnership with LIGA BBVA MX, the most beloved football league in the region. Through our innovative SPboard solution, we are redefining how fans in the United States experience the game while unlocking unparalleled opportunities for brands to engage with this passionate audience.
SPboard: The Future of Sports Advertising
SPboard is a cutting-edge virtual advertising platform designed to deliver real-time, personalized ads during live matches. By seamlessly integrating virtual billboards and 3D carpets into the broadcast, SPboard offers a dynamic and immersive advertising solution that captivates viewers and enhances their connection to the game.
Key Benefits of the Partnership
- Enhanced Fan Engagement
SPboard creates a more immersive and interactive viewing experience for fans, bringing them closer to the game they love. - New Revenue Streams
With targeted virtual ads, LIGA BBVA MX and its clubs gain new opportunities to generate significant sponsorship revenue. - Eco-Friendly Technology
As a 100% software-based solution, SPboard eliminates the need for physical advertising infrastructure, reducing environmental impact and operational costs.
Impactful Reach and Data
This partnership showcases the power of virtual advertising, supported by impressive statistics:
- Club Participation: SPboard will be deployed across six premier clubs in LIGA BBVA MX.
- Seasonal Coverage: Virtual ads will feature in select matches throughout the 2024-26 seasons.
- Audience Reach: With a massive following in the United States, LIGA BBVA MX provides brands access to one of the most engaged football fanbases globally.
Revolutionizing Broadcasts with SPboard Technology
Powered by advanced AI and machine learning, SPboard seamlessly integrates with broadcast feeds, requiring only the PGM feed for implementation. This 100% cloud-based solution eliminates the need for additional hardware or on-site resources, making it efficient and scalable for broadcasters and sponsors alike.
A Partnership Built for Success
This groundbreaking collaboration is made possible through the collective efforts of Sponix Tech, Univision, and Lions Sports & Media. Together, we are reshaping the sports broadcasting landscape, setting a new standard for virtual advertising, and delivering exceptional value to fans, leagues, and sponsors.
Conclusion
Sponix Tech’s partnership with LIGA BBVA MX represents a pivotal moment in the evolution of sports broadcasting and advertising. With SPboard, we are not just delivering ads but creating meaningful connections between brands and fans, all while driving new opportunities for revenue and engagement.
Want to explore the possibilities of SPboard for your brand?
Visit our SPboard page to learn more about its transformative capabilities.
