Introducing Offside Camera Virtual Advertising

Jun 18, 2023

Revolutionising Sports Broadcasting: Introducing Offside Camera Virtual Advertising


In the fast-paced world of sports broadcasting, innovation is key to captivating audiences and delivering an unforgettable viewing experience. Today, we are thrilled to share a groundbreaking achievement that took place during the Brazil vs Guinea match. Sponix Tech, the leading pioneer in sports technology, leveraged their revolutionary SPboard (Virtual Advertisement) technology to accomplish a significant milestone in the history of football broadcasting. This article will delve into the details of this monumental achievement and its implications for the future of sports broadcasting.

A Game-Changing Breakthrough:

Utilizing only the PGM feed as the system’s input, Sponix Tech successfully replaced billboards and 3D carpets not only on the main camera but also on the OFFSIDE cameras. This accomplishment is unprecedented in the industry, as it was achieved without any hardware on-site, physical billboards, or staff in the stadium. Furthermore, even without access to ISO camera feeds, Sponix Tech produced a new feed specifically tailored for Africa.

Enhanced Commercial Value:

Offside cameras play a crucial role in football games, capturing key moments and angles that add depth to the viewing experience. Sponsors highly value visibility during these critical moments, recognising the immense commercial potential they hold. With SPboard, Sponix Tech is revolutionizing football broadcasts by providing sponsors and brands with unparalleled exposure and engagement opportunities. This historic milestone opens up new avenues for monetisation and partnerships within the sports broadcasting industry.

Acknowledging the Team Effort:

Such a remarkable achievement would not have been possible without the collective effort and expertise of the incredible team at Sponix Tech. Their unwavering dedication to pushing the boundaries of innovation in sports technology has paved the way for this groundbreaking accomplishment. Sponix Tech would also like to express gratitude to their esteemed technical and commercial partners, whose collaboration and support have played an instrumental role in this achievement.

Shaping the Future of Sports Technology:

At Sponix Tech, the journey does not end here. They remain committed to pushing the boundaries of innovation and shaping the future of sports technology. The historic milestone reached with SPboard during the Brazil vs Guinea match is just the beginning. Exciting advancements and features are on the horizon, promising to transform the way we experience sports broadcasts. Stay tuned as Sponix Tech continues to unveil these innovations and redefine the sports broadcasting landscape.


The introduction of SPboard technology by Sponix Tech has marked a significant step forward in the sports broadcasting industry. By seamlessly replacing billboards and 3D carpets on both the main and offside cameras, Sponix Tech has set a new standard for sponsor visibility and engagement opportunities. This groundbreaking achievement has not only enhanced the commercial value of Sports broadcasts but also showcased the limitless potential of sports technology innovation. As we eagerly await the next chapter in Sponix Tech’s journey, it is clear that they are shaping the future of sports broadcasting one milestone at a time.

#SponixTech #SPboard #SportsBroadcasting #Innovation #FutureofSports #BrazilvsGuinea

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