The 2023 IIHF Ice Hockey World Championship has captivated fans worldwide, offering an unparalleled viewing experience. Through a collaboration between Infront Productions and Sponix Tech, immersive replays have emerged, allowing viewers to relive pivotal moments from a player’s perspective. Škoda Auto, the event’s Official Main Sponsor, seizes this opportunity to integrate their brand into the replays, aligning with their innovative vision.

Unleashing a New Era of Fan Experience:

The introduction of immersive replays marks a milestone in sports broadcasting. Powered by Sponix Tech’s AI-based software, these replays transport fans into the heart of the action, offering a point-of-view perspective that intensifies the experience.

A Collaboration for Innovation:

Infront Productions and Sponix Tech joined forces to deliver this seamless and immersive solution. Leveraging Sponix Tech’s advanced AI and machine learning capabilities, they developed a system that captures and processes data, transforming it into dynamic replays from the player’s perspective.

Brand Integration: Škoda Auto’s Vision:

Škoda Auto, as the Official Main Sponsor, seizes the opportunity to integrate their brand into the immersive replays. By aligning their fresh and contemporary corporate identity, Škoda Auto enhances the overall fan experience and strengthens their connection with the audience.

The Future of Fan Engagement:

The introduction of immersive replays at the 2023 IIHF Ice Hockey World Championship represents just the beginning of a new era in fan engagement. As technology advances, fans can anticipate even more exciting developments in sports broadcasting, further deepening their connection with the game.


Through the collaboration of Infront Productions and Sponix Tech, fans become active participants in the game through immersive replays. Škoda Auto’s integration of their brand reinforces their commitment to innovation and elevating the fan experience. This innovation sets the stage for a future where fans can truly immerse themselves in the thrill of the game, creating lasting memories and strengthening their connection with the sports they love.