Oct 19, 2022

The highly experienced executive moves to Sponix Tech from Aser Ventures following the investment platform taking a strategic stake in the Doha-based company

Sponix Tech, the pioneering company in virtual advertising and immersive replay software solutions, has today confirmed the appointment of the highly experienced sports media executive Peter Leible as Chief Commercial Officer. This news follows the announcement in June 2022 that Sponix was the subject of a strategic stake in the Doha-based company by Aser Ventures, from where Leible joins.

Leible joined Aser Ventures’ management team in 2021, having previously headed global audiovisual rights at Bundesliga International. Leible’s more than three decades in the industry have also encompassed executive and media rights positions at MP & Silva, 1860 Munich, ARD, and other leading companies in the industry.

Mohammad Ali Abbaspour, Sponix Founder and CEO said: “Peter’s expertise and long history in working with rights holders and new technologies will help establish Sponix as the premier software solution for virtual advertising, immersive replays, and more He brings with him a wealth of experience and a strong track record of driving innovation and sustained business growth over three decades in the sports industry.

“We expect his appointment to have a significant impact on our business, building on the success we’ve seen in working with beIN Sports, UEFA, Mediapro, and many more. His leadership will support our overall mission: to build class-leading products that deliver world-class experiences and commercial opportunities for fans, sponsors, and rights holders.”

Peter Leible said: “It’s a great pleasure to be working with Mohammad and a company which is a true innovator in this exciting new environment. Rights holders and sponsors are constantly looking for ways to develop new revenue and engagement opportunities. I am here to work with those rights holders and sponsors, to connect with the right audiences at the right time, and build deeper and more lasting engagement.”

Leible joins Sponix Tech shortly prior to Sportel in Monaco, at which Mohammad and and executives from other Aser portfolio companies will be present.

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